in recent years, the food and beverage industry has undergone a startling change, due to the rapid spread of information, consumers have a new understanding of food safety issues, which also allow them to pay more attention to food health. For entrepreneurs, the understanding of how to do a better job of crisis public relations, the most important, positive treatment in order to continue to obtain consumers.
, a sincere apology, ease consumer sentiment
"attitude determines destiny", the event of a crisis, this sentence is true. In dealing with the crisis, attitude is the most important. The first time the voice and responsibility of all doubt can not bear down, can not talk ambiguously, ambiguous attitude, can not speed slow, and then come up with the most responsible attitude and the fact that the action quickly and make the processing of events. In fact, after a lot of crisis events, the media and the audience and even the victim is not very concerned about the event itself, but more concerned about the attitude of the responsible person. Apathy, arrogance, and other attitude will only increase the public’s anger, the incident itself a serious amplification.